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Workshops

More and more organizations are choosing to enlarge their in-house knowledge to up the pleasure at work and lift the result to a higher level. Are you choosing the long term investment of working on concept development and pr or influencer campaign yourself? Purpose Lab lets professionals show their power by providing workshops that provide inspiration and also concrete handles and coaching.

Do you have a beautiful message to tell about a destination or brand, but are you unsure on where to start to reach your potential audience? Sometimes learning and doing something yourself is good and sometimes it is even smarter than letting someone else do it for you. The Purpose Lab workshops are focused on sharing knowledge, inspiration and coaching. We guide you and make sure that you will reach the goals of your brand in your own pace.

Purpose-Lab-Workshops

Concept development

CONCEPT
Do you want to develop an on point label, event or campaign in the field of responsible tourism? Maybe you have to zoom out first, to see the 360 view on the trends and developments. The first part of the session will give you insight in the motivations of conscious travelers, an overview on renewing concepts and their success factors. Next, you will be given the handles and coaching so you can take on concept development.

DURATION
2-4 uur

SUITABLE FOR
Inspirational session
Campaign development
Workshop

Purpose PR

WORKSHOP(S)
Do you want to bring your brand to the light by editorial partnerships with journalists and bloggers? Purpose Lab offers you insight on PR, the opportunities for your brand and the do’s and don’ts. During the workshop Purpose PR, we develop a strategic and practical approach together. We will develop that approach based on 10 steps. We recommend to divide this into at least two workshops where the strategy is first and the execution is second.

DURATION
2-4 hours

SUITABLE FOR

Determination of strategy
PR plan
Media training

Influencer Marketing

WORKSHOP

Branding and online marketing come together in influencer marketing where bloggers, Instagramers and YouTubers can tell your story to their following. Partnering with fitting content creators, will get your message out there, optimize your findability and increase your following on social media. In depth workshops on influencer marketing are about campaign development, do’s and don’ts, selection, briefing and reporting.

DURATION
1,5-3 hours

SUITABLE FOR

Campaign developments
Influencer Marketing strategy
Brand campaign