Purpose-Lab-presentaties

Talks

Need inspiration for a brainstorm, kick off event, strategic session or congress? Or do you need guidance on a product or campaign where tourism and commerce meet? Purpose Lab develops presentations that give fresh insights on the needs of travelers, sustainable innovation and successful business models. From an inspirational talk for a big group to a deep, tailor-made session by the founder Tessa aan de Stegge or an expert from our lab network.

Do you work for a company in tourism or a destination that has responsible tourism as a focus point? Or is it your job to make responsible tourism an internal priority and are you looking for inspiration? The presentations give insight in factors of success. Purpose Lab strives to share as much knowledge as possible on the possibilities of conscious travel, policies and entrepreneurship.

Presentatie-duurzaam-toerisme

Post-Corona Travel Trends

TALK
Covid-19 disrupts and at the same time accelerates innovation and collaboration. The impact of tourism became even clearer, the sustainable initiatives more visible. The pandemic offers opportunities for a reset and renewed approach where the environmental, sociological and economic impact is fully taken into account. Thus Post-Corona Travel Trends lecture presents 25 future-proof new initiatives and the 10 success factors they have in common.

DURATION
30 minutes excluding Q&A

SUITABLE FOR
Kick-offs
Strategy sessions
Workshops

Conscious Travel Trends

LECTURE
Conscious decision making and sustainable travel are hot topics with fast developments. The positive effects of traveling on the health of travelers and the impact on ecological, sociological and economical grounds are highly talked about. The need of personal experiences is growing, just like overtourism. Conscious Travel Trends with inviting examples of destinations, organizations and travelers are the central point of this lecture.

DURATION
20-40 minutes

SUITABLE FOR
Kick-offs
Conferences
Social events

Research presented just for you

RESEARCH + PRESENTATION
Are you curious about the most recent trends for your brand and about how your local and international colleagues and also your competitors are using these already? Purpose Lab takes care of research and corresponding, tailor-made presentations for stakeholder events, kick offs and brainstorm sessions. Based on your research question you will receive clear insights in the developments and hand on tips. If desired you can combine this with an implementation workshop.

DURATION
To be discussed with you

SUITABLE FOR
Determination of strategy
Presentation of new plans

Micro Vacations

LECTURE
Traveling to a different country is not the only type of vacation that is growing. Traveling while staying close to home is getting more and more popular. Relaxing frequently, avoiding the stress of a vacation and the trend to give each other experiences instead of presents: they are all reasons that spending our free time in our own country is loved. The lecture shows the trends within the micro vacations, from the Cocoon Trip to the Fix Vacation.

DURATION
20-40 minutes

SUITABLE FOR
Kick-offs
Conferences
Social events

The Travel Media Congress brings 200 marketing professionals from the travel branch together every year. Tessa shared inspiring insights on impact travel at our congress. With a solid keynote she made the travel industry aware of the changes that are happening around us.
Frederik de Roo
Travel Media