We encourage the development of initiatives in the area of travel that have a positive impact and find that they deserve the attention of the media and the travelers. Do you want to develop a new concept, increase the awareness of your brand or destination or have a successful launch? Purpose Lab can help you with finding the best strategy, concept development and we can enthuse our network of journalists, news makers, bloggers and travel experts.

Purpose Lab looks for sweet spots while developing concepts and campaigns. We do this by combining research, trends and the proposition of a client and if desired also turn it into a reality. An interactive workshop, a trip full of experiences, an influencer campaign, an innovative event, an inspiring presentation or a media offensive with press-reports and interviews.


Concept development

Do you wish to reach the responsible traveler with a label, event or campaign? Purpose Lab can do this for you, or do it with you. Our way of working has a 360 view on trends and developments, mapping out the motivations of your audience, isolating the success factors and implement innovation techniques. From there, we will develop a concept with impact.

Personal coaching
Complete outsourcing of project

Pr campaign

Want to have a campaign that makes a difference, move towards your goals and also please the media to make qualitative and current content? Offensive with press-reports and interviews, content marketing, influencer campaign or media trip. Purpose Lab has insight in sweet spots for the strategy, develops the concept and is your guide in the media jungle that ensures the enthusing of proper media with the right synergy between offline and online.


Corporate communication
PR b2c
Strategy development

Influencer campaign

Do you have specific goals to increase brand awareness or your social fan base, increase findability or create ambassadors? Purpose Lab can help you with the development of a campaign, from concept to design. We will also take care of matching you to the right and consciously travelling bloggers, Instagrammers and YouTubers that will get your message out into the world for you. Do you want to learn how to create an influencer campaign yourself? Come to our workshop.

Influencer marketing
Online marketing
Social media marketing

Baden-W├╝rttemberg does not only have seven Nature Parks but recently established its very first National Park, the Black Forest National Park, making Baden-Wuerttemberg a major attraction for nature lovers from all over the world. Purpose Lab, and before Cherry LAB, has been our strategic partner on the Dutch market for years. Their expertise and strong network have become a crucial part of our marketing.
Manuel Mielke
Tourismus Marketing GmbH Baden-W├╝rttemberg