
StoryMakers Event
Purpose Lab organized a new edition of StoryMakers on September 26th 2019. The Conscious Intimate Edition is a small scaled event for media, brands and experts in the area of responsible travel.
BACKGROUND
Sustainable travel and flying is a hot topic, also thanks to the public debate on CO2 emission and climate change. Just like the nuisance for locals and the disappearance of culture and nature by overtourism. Purpose Lab’s mission is to also show people the positive and fun sides of sustainable travel and with this, make sustainable travel more accessible and more familiar. Think about the psychological effects on travelers or the economical impulses for local economies that travelers bring. There are wonderful, but often unknown initiatives in the area of sustainable travel in the broadest way and they deserve more attention.
APPROACH
Up to speed of the latest developments and a valuable extension of your network in just one day. The successful StoryMakers concept that was launched by Cherry LAB in 2015 will also be the starting point for this edition. Exhibitors, experts and invited media will come together in the morning for a symposium and mini workshops, after lunch there will be a Shop & Stop Market for personal one on one contact. The guest list will be put together based on attention and (realized) activities in the area of sustainable travel.
RESULT
The Conscious Edition shone light on comprehensive and sometimes unknown initiatives in the field of sustainable travel. In addition, valuable cooperations were set up and new initiatives were kickstarted.
IMPRESSION
On our blog you will find an extensive photo report of the event by Chris König. The aftermovie (by Elise Wiebes) and some photos are viable underneath:
Aftermovie door videograaf Elise Wiebes:
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