Never waste a good crisis...

"Never waste a good crisis"; said Winston Churchill. Covid-19 turns the world upside down, but this also offers opportunities. This adage and the matching section in the Dutch newspaper NRC inspired Purpose Lab to list a (freely accessible) list of visionaries and their essays. What opportunities are there to seize this pandemic to make a reset in order to make the industry and its impact more sustainable?

Lidewij Edelkoort: RESET

This trend predictor from Dutch soil was one of the first to say that the pandemic would lead to a global recession that would reset human values. The "quarantine of human consumption" would have a profound cultural and economic impact. Read here the interview on Dezeen with Lidewij that was published on 9 March.

Juval Noah Harari: humanity must make

Israeli historian, futurologist and author Juval Noah Harari published the essay "The world after coronavirus" in The Financial Times on March 20. The article stimulated discussion and policy. Harari argued that the corona crisis would be the biggest of this generation, focusing his contribution on long-term considerations and solutions: "This storm will pass. But the choices we make now could change our lives for years to come. Yes, the storm will pass, humankind will survive, most of us will still be alive - but we will inhabit a different world. " Read the article here. Harari is among others known for his books Sapiens and 21 lessons for the 21st century.

Andrew Evans: the coronavirus will change how we travel. That will probably be good for us

National Geographic's first digital nomad, Andrew Evans, published an essay on NBCNews' opinion section on April 19. He stated: "The coronavirus will change how we travel. That will probably be good for us." He believes the virus should be challenging to consider an industry that hurts local communities, wildlife and world heritage.

Read the article here.

Roanne van der Voorst: 4 emotional stages of the Coronacrisis

Roanne van der Voorst, an anthropologist from the Netherlands, published a piece on 1 June about the four emotional phases during crises. She states that this crisis is not unique and that people can be in different phases. These phases can be transformative depending on how people deal with them.

Read the article here.

Springwise: 7 travel innovations responding to Coronavirus

On the website Springwise you will find a curation of zeven innovative and inspiring product innovations in the travel industry. From We are worth waiting for by the city of Capetown to a new design for airplane chairs. Check out the curation here.

Adventure.com: How can we decolonize travel?

To close off, decolonizing travel. This is a challenge that await us now that we will travel again in larger numbers. Hoe can you as a traveler step out of the bubble that separate you from the locals that you visit? Are we able to adjust our travel desires? How would this look. Read the article on Adventure.com.

Purpose Lab for you

Do you want to develop a sustainable strategy or vision, or put your destination or product on the map of the conscious traveler in a more profound way? Purpose Lab conducts research, provides workshops and develops concepts and campaigns to help you further. Look for this on our services page. Interested in an inspiring and substantiated post-corona trend presentation? Then contact us.